LORO•1117 AOYAMA

A plan for a store for two jewelry designer brands, “LORO” and “1117.” Taking advantage of the distinctive façade featuring two arcs with different centers, the goal was to create a store with a sense of “duality” within one space. The boundary between the two spaces is defined by a single line derived from each curve. Along this line, a single wall serving various functions such as storage and display is placed, gently dividing the entire area into two spaces while effectively utilizing the limited area.

For materials, the space for “LORO” is designed to exude an elegant atmosphere, primarily using stone and glass, with a touch of softness added by the plaster walls. In contrast, for the space dedicated to “1117,” natural materials such as sisal and oak are combined with translucent curtains, aiming to create a space with a sense of calmness and reassurance. Like different sensibilities coexisting within a single creator, the plan aims to provide receptacles for each brand’s unique characteristics while fostering a sense of connection within the overall space.